How It All Began

Two brothers and a broken tooth

​​​​​​​The story of our love for great smiles begins in an unlikely place: two brothers playing video games.

One evening in 1993, an epic round of Street Fighter amidst sibling rivalry, ended in a surprising upset. A 7 year old had just soundly defeated his 12 year old brother at his own video game! A hurt teen ego led to a smack on the back of the little boy's head, harder than anticipated, with the front of the head making a beeline for the corner of the coffee table. Tooth met wood, then shattered, painfully exposing a nerve.